Kasia Jablonska has over 20 years’ experience in digital business and content monetisation across multiple markets, platforms, and revenue streams, working with some of the biggest media companies including NatGeo, Fox, NBCUniversal, A+E Networks, Scripps and now, BBC Studios.
As a former Head of Digital Monetisation at Endemol Shine, Jablonska facilitated a shift towards digital monetisation of Endemol’s catalogue, in the process, significantly increasing its exploitation. As a result, she delivered highly profitable new revenues through the creation of innovative commercial partnerships with, amongst others, YouTube, Facebook and Amazon. She also oversaw development of Endemol’s global FAST / AVOD portfolio, initiating the FAST launch of brands like Deal or No Deal and Wipeout.
Jablonska enjoys working on the crossroads between people, technology, and content. Her previous experience includes consulting for leading production companies where she advised on optimising the value of content catalogues through digital exploitation.
In her current role, as Head of VOD, EMEA at BBC Studios, Jablonska oversees the editorial development of digital products for branded services in EMEA.