As the Head of Ad Sales at Warner Bros. Discovery, UK, Ireland, Katie Coteman is responsible for managing ad sales, partnerships and digital sales for D2C and linear channels, including discovery+, as well as Discovery Channel, Eurosport, TLC, ID, Really, Quest, Quest Red, Animal Planet, Food Network, DMAX & HGTV.
Earlier this year, she led the launch of an Ad-Lite offering for discovery+ customers in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for. discovery+ is the first global SVOD service to launch an ad-lite offering in the UK, following a successful launch of the -product in the US, with a further roll-out across EMEA this year.
With over a decade of working at Discovery in the UK and Ireland, Coteman has overseen significant change, including the launch of Quest, TLC and Quest Red. She was also instrumental in integrating Scripps, which brought Food Network into the portfolio of Discovery’s channels. As part of this acquisition, Discovery struck a deal with UKTV that further expanded the network with Really and HGTV. This started a new chapter for the ad sales team with Katie’s promotion to VP and the rebrand of the ad sales team to Superpowered by Discovery.