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Continuing the ITV fest on Morning 2 of Day 2 of OTT Question Time Live 2024, Rhys McLachlan, Director of Advanced Advertising at ITV, talked to Marion Ranchet, MD & Founder of Local Act Consultancy, about the broadcaster's journey from legacy broadcaster to an end-to-end content production, ad-ops, [...]

2024 is going to be a huge year for Warner Bros Discovery and streaming, with Max successfully launched in the U.S. in 2023 and further strengthened with the addition of live sports and news. Next, Max is set to roll out in LATAM, EMEA and APAC starting this [...]

With almost 40m households and more than 500 TV channels, Germany is one of the biggest and most diversified TV markets in the world. Add to this a booming OTT scene (40+ streaming services), a growing trend toward cord-cutting (nearly 8% of households now exclusively access TV via [...]

Ben Keen, OTT expert and member of multiple industry boards, gave us a provocative perspective on the dynamics of the global market; calling out the winner of the Streaming Wars and the opportunities arising from ‘glocalisation’ of content.

Pay models - AVOD, SVOD, hybrids - had already been discussed a few times at OTT Question Time Live 2024 by the time we got to this session on Day 2 so we pivoted to exploring the introduction of ad tiers on Netflix and Amazon Prime and their [...]

With the focus more than ever on growing sustainable streaming services, what different tactics should we use to acquire new audiences in an increasingly competitive market, and extend the time they spend with us? How can we grow the top of the funnel and then optimise it to [...]

Katie Coteman, GVP, Head of Ad Sales & Partnerships at Warner Bros. Discovery spoke to Lydia Fairfax, MD and Founder of Triple Crown Consulting, about WBD’s ad sales offering in the UK & Ireland. Focused on discovery+, the conversation explored the rise of SAVoD services, the importance of relevancy [...]

In this session, our moderator, Kasia Jablonska, Director of Digital & On-Demand at BBC Studios, played devil’s advocate with her panellists and asked whether FAST really can and does work as a monetisation strategy for broadcasters, content owners and streamers. Together with Stephen Byrne, CEO Nordics & VP Partnership Development [...]

In this fireside chat, Lisa Rousseau, Head of Amazon Freevee UK, discussed the growing free ad-supported streaming television (FAST) Channel offering from Amazon, why customers are so drawn to this “live” experience in a world of on-demand, and the future vision for FAST Channels on the service. The conversation [...]