With almost 40m households and more than 500 TV channels, Germany is one of the biggest and most diversified TV markets in the world.

Add to this a booming OTT scene (40+ streaming services), a growing trend toward cord-cutting (nearly 8% of households now exclusively access TV via the internet – up from 0.5% in 2018) and the willingness of local broadcasters like RTL to experiment with bundling (the new RTL+ incorporates video, live sports, music, podcasts, audiobooks and a suite of digital magazines in a single monthly subscription) and you have a dynamic and rapidly evolving TV landscape that reflects the changing preferences and behaviours of German viewers.

Joining OTT Question Time Live 2024 to tell us about – and help us learn from – Germany’s OTT environment were: Linette Zaulich, Director Unscripted, from ZDF Studios, Gereon Joachim, VP Automotive Sales & Strategy, Oliver Taprogge, Director of Digital Sales at Off The Fence, and Ralph Wagner, CEO of Axinom. Marion Ranchet, MD and Founder of The Local Act Consultancy, asks the questions.