In this session, our moderator, Kasia Jablonska, Director of Digital & On-Demand at BBC Studios, played devil’s advocate with her panellists and asked whether FAST really can and does work as a monetisation strategy for broadcasters, content owners and streamers.

Together with Stephen Byrne, CEO Nordics & VP Partnership Development at RTL AdAlliance, Valerio Motti, formerly VP FAST Channels, Fremantle, Maria Rua Aguete, Senior Research Director, M&E, at Omdia, and Andy Jones, Head of UK Sales at Samsung Ads, they’ll also discussed:

  • Linear and BVOD viewing trends on Samsung and why FAST works on CTV platforms
  • What consumers think about FAST as it evolves
  • Hybridisation and where FAST fits in the mix with other pay models including AVOD and SVOD
  • Related data privacy and security challenges
  • And accurately measuring FAST viewing across platforms

Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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