Reporting from the Future of Television
I’ve been working in OTT for over 15 years and started VOD Professional in 2011 with the aim of understanding how to build brilliant online video services. I conduct research and analysis, write reports and whitepapers, and help bring clients and vendors together. Catch me on our weekly debate show, OTT Question Time, or at our upcoming The Business of Future TV conference.
Coming Soon -- The Business of Future TV 2021!
We’re prepping for our upcoming BFTV conference in January where we’ll be deep-diving in to OTT commercial, product and technology strategies. Drop us a line if you’d like a speaker / panellist slot or if you’d like to become a sponsor.
I stream and write about broadcasters, film studios, operators, service-providers and technology vendors: OTT products, solutions and strategies.
At OTT Question Time this week (Thursday 14 January, 4pm UK), we’re ringing in 2021 with some industry predictions for the year ahead. Together with renowned analysts Allan McLennan of PADEM Media Group, Maria Rua Aguete of OMDIA, Simon Murray of Digital TV Research and Tony Maroulis of Ampere Analysis we’ll discuss: The upcoming launches (or international rollouts) of new SVODs like Peacock and HBO Max The prospects for the incumbent streamers like Netflix, Amazon...
What would 2020 have been like for the OTT industry if there had never been a pandemic? In many ways it might have been business as usual: VOD viewing - compared to linear - would have gently increased along with addressability and AVOD revenues. Disney+ and Peacock would still have launched. Quibi might have been a success. And PVOD may have remained a greyed-out item on executive wish lists - desirable but with little likelihood of going...
How do you know how many people have watched a title on your OTT service? How do you know how much of the show they watched? Whether they switched off after six minutes or enjoyed it so much that they immediately binged through the rest of the season? What content should you recommend they try next? And can you infer (if not measure outright) how highly your subscribers value your catalogue or if they're about...
It's been nearly two months since ITV launched its new addressable advertising platform, Planet V, and at this week's OTT Question Time (Thursday 26 Nov) one of the architects of the service, Rhys McLachlan, joined our panel. Together with Leon Siotis, President EMEA of SpotX and John Tigg, VP & Managing Director, EMEA at Cadent, we talked all things addressable including: The different flavours of addressable TV advertising The size of the addressable market both...
We've undoubtedly been living in a golden age of television. The number of original scripted series in the USA has more than doubled since 2010 (from 216 to 532 in 2019). The range of platforms we can watch on - both in terms of hardware (TVs, phones, tablets) and services (like Netflix, Amazon Prime, BBC iPlayer) - has massively expanded over the same period. Content production budgets have increased, consumers are spending more on subscriptions and...
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