Opening the show at OTT Question Time Live 2024, Julie Mitchelmore, VP Digital at A+E Networks UK, asked her panel about the demographic shifts in OTT viewing over the past few years.
Are younger viewers – whose early buy-in can lead to years of loyalty and repeat visits – watching as much TV as previous generations? Are older audiences – whose greater spending power might mean a bigger, more stable, ARPU – converting from linear to on-demand? And what of the competition from the rest of the attention economy – from editorial, gaming, music and social media platforms who are all vying for the same eyeballs?
Dan Diton, Head of Digital Research at A+E Networks UK, Matt Hill, Director of Research & Planning at Thinkbox, Matt Simpson, MD of Candyspace, and James Loveridge, Managing Director – Entertainment at Little Dot Studios provided some answers.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.