AdvertisingBroadcastersFeaturesStrategyOTT Question Time #3: The Pandemic & The Advertising Paradox

VOD Pro4 weeks ago1 min

At this week’s OTT Question Time we’re looking into a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later this year and in 2021?

Joining us on the panel for OTTQT #3 are Simon Thomas, Global Director – Audiences Research and Media Investment Management at GroupMLeon Siotis, President Europe at SpotX and Alan Wolk, co-founder and Lead Analyst at TVREV

OTT Question Time #3 will be streamed live via Zoom on Thursday 7 May at 4pm (UK). Drop us a line if you’d like to tune in and we’ll send you access details. 

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