Continuing the ITV fest on Morning 2 of Day 2 of OTT Question Time Live 2024, Rhys McLachlan, Director of Advanced Advertising at ITV, talked to Marion Ranchet, MD & Founder of Local Act Consultancy, about the broadcaster’s journey from legacy broadcaster to an end-to-end content production, ad-ops, streaming and technology company.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.