The last couple of years have seen seismic change in the streaming landscape, with mergers, competing platforms and changing business models. How does a speciality service drive forward and what are the tools to continue to rise above the crowd?
Kerry Ball, Chief Commercial & Strategy Officer for BritBox International, is in conversation with Atonik Digital’s Nathalie Lethbridge to discuss the evolution of the streaming service over the last six years.
They will analyse how it has continued to forge ahead through the initial boom and changing market dynamics, the importance of knowing your target addressable market (as well as how to tap into adjacent ones) and of distribution and partnership strategies and being a good collaborative partner; and all whilst keeping an eye on evolutionary change and the medium to long term.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.