JW Player, the world’s most powerful and flexible video platform, today announces the launch of an enhanced Video Player Bidding solution for all clients. Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during its beta period.

We’re thrilled with the success our clients have seen with our SSP partners over the past six months,” said Brian Rifkin, Co-Founder and Head of Strategic Partnerships at JW Player. “Solving the challenges and complexity of video header bidding opens up new monetization opportunities and will be instrumental in helping media companies reach their revenue targets and grow their digital video businesses.”

Since expanding the Video Player Bidding solution to four SSP partners with EMX, PubMatic, and Telaria joining SpotX, over 100 JW Player clients have actively used the tool. In A/B testing conducted across different publishers’ sites and ad servers, Video Player Bidding drove:

– 60% increase in ad yield

– 66% fewer VPAID opt-outs

– 55% reduction in latency compared to prebid.js

Video Player Bidding from JW Player makes it easy to benefit from header bidding with a turnkey solution and integrated SSP partners built directly into the player, so publishers can maximize their ad revenue while maintaining a great viewing experience. Clients also benefit from monetization support provided by JW Player’s team of industry experts.

We remain committed to growing the Video Player Bidding ecosystem and reaching the lofty goal of ‘Full Fill’ for all media companies across the globe,” added Rifkin.

About JW Player

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over one billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London, Eindhoven, and Singapore. To learn more, visit www.jwplayer.com.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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