The OTT Singleton Problem: Are OTT Video Services Penalising Single People?
Many streaming platforms price their subscriptions around features like video quality, downloads, and concurrent streams rather household size. But with single-person households now making up around 30% of homes in the UK, USA, Canada, and much of Western Europe, is this model still fit for purpose? This report ...
Content Creation & the No Body Problem
There’s an alchemy about creating a hit TV show or movie which seems impervious to logic, money, even data. In theory, the formula is fairly straightforward - and replicable. A solid script. Actors who are willing to commit. A director and crew who share a similar vision. And ...
Growing the Pie: The State of AVOD in Europe
AVOD is now a core part of many streamers’ business models offering a way to reduce churn (“Don’t unsubscribe! Downgrade to our ad tier instead!”) while opening up new revenue streams. But is the European ad market big enough for everyone? And do streamers even have the infrastructure ...
A Flock of Black Swans: What Could Blindside the OTT Industry in 2025–26?
When COVID hit in 2020, I remember speaking to a friend at a UK broadcaster just after the first national lockdown was announced. We’d had some warning this was coming — Italy had imposed similar restrictions a couple of weeks earlier — but the moment still landed with ...
Business Resilience and Continuity in Streaming Services
What would happen if your streaming platform went down tomorrow - not from sabotage but from a sudden, unexpected failure in the cloud, your CDN, or your own architecture? This report explores the real-world resilience strategies of Netflix, Amazon Prime Video, and Disney+, using them as a blueprint ...
Streaming Without Humans: The AI Takeover of OTT Services
What if Netflix or BBC iPlayer could run entirely without human input? This report explores that provocative question in depth, using today’s AI capabilities as a starting point — and projecting how every major function of a streaming service could evolve over the next 1, 2, and 5 years. From encoding and metadata to scheduling, pricing, commissioning, CRM, content delivery, UX, and advertising, we map how AI is already reshaping the glass-to-glass OTT process and how close we are to autonomous operations. Drawing on real-world examples, visionary use cases, and strategic implications, this is a must-read for streaming leaders preparing for a future where AI isn’t just an assistant but a fully-fledged operator. With practical insights and a clear framework, the report also explores what remains uniquely human and where oversight, creativity, and governance will still be required in a world of algorithmic automation.
What If Trump Slaps a Tariff on Non-US TV Shows?
It started with steel and washing machines, then moved on to cars and Chinese electronics. But what if the next wave of US protectionism – major new announcements expected tomorrow - targets culture? Specifically, what if Trump 2.0 were to slap a 20% import tariff on all non-American ...
Unlocking Industry Insights: OTT Leaders’ Survey 2025
Shape the Future. Share Your Voice. This is a defining year for the video streaming industry. Business models are being stress-tested, technology is shifting fast, and leadership teams are being asked to do more with less — while still delivering growth, innovation, and resilience. From our conversations with ...
OTT Question Time Live 2025 – The Big Consolidation
With first-hand experience running major streaming platforms, our all-star panel of Jonas Engwall, CEO of Bedrock, Victoria Davies, MD & Consultant at Accelerate Consulting, Simon Danker, founder of Glandore Media, and Lydia Fairfax, founder & MD of Triple Crown Consulting, brings unparalleled insight into the forces reshaping the OTT landscape. Consolidation is no longer ...
OTT Question Time Live 2025 – BBC iPlayer Adapting for Audiences of the Future
We started OTT Question Time Live 2025 with a discussion about future audiences and, neatly, we end with one now too with our final keynote from Kerensa Samanidis, GM of BBC iPlayer. In conversation with Ben Keen, Samanidis tells us that within an increasingly competitive and evolving digital environment, the ...
OTT Question Time Live 2025 – Embracing Future Audiences
How is our industry attracting new, younger audiences when we’re already competing with platforms like TikTok, YouTube, and gaming? To capture their attention, we need to understand where they spend their time, what engages them, and how TV and video can fit into their daily habits. This session, ...
OTT Question Time Live 2025 – Japan Anime – It’s Real and It’s Spectacular
Anime is one of the biggest growth areas in OTT, says Larry Mahl, President of Japan Digital Entertainment. Japan media franchises, manga, games and anime are the most significant sources of popular IP outside of English language film and TV. Think Pokemon, One Piece, Mario, Attack on Titan, Demon Slayer, Gundam, Dragon Ball Z, Naruto, Transformers, Sonic, Alice in Borderland. ...
OTT Question Time Live 2025 – ITV’s Approach to Ad Innovation in the Streaming Era
Experiments, prototypes, pilots, happy accidents; From Dynamic Weather targeting to KERCHING via the UK’s largest off-platform Retail Media proposition, in the last 3 years ITV has pioneered a path for broadcaster innovation in advertising. ITV’s director of Advanced Advertising, Rhys McLachlan, talks to Marion Ranchet and lifts the lid on their ...
OTT Question Time Live 2025 – Streaming Wars Update
At last year’s show, Ben Keen boldly declared Netflix the winner of the Streaming Wars. But a year on, with YouTube’s dominance in ad revenue, creator content, and global reach, many are questioning if Netflix’s crown is secure — or if YouTube is poised to emerge victorious. ...
OTT Question Time Live 2025 – The Journey of ITVX
Since its launch in December 2022, ITVX has experienced a 35% increase in viewer hours, surpassing other major streaming platforms in the UK, including BBC iPlayer, Netflix, Disney+, Channel 4, and Amazon Prime. In June 2024, ITVX set a new monthly record with 375.8 million streams, marking a ...
OTT Question Time Live 2025 – All Things Content
Liz Bales, CEO of BASE (the British Association of Screen Entertainment) is joined by an all-star panel of Tushar Jindal, Amazon Prime Video’s Head of Content UK & Ireland, Katheryn Needham, MD of STUDIOCANAL UK, Tim Richards, CEO of Vue Entertainment, and Ewa Voigt, Director of Digital Distribution & International Licensees at Warner Bros ...
OTT Question Time Live 2025 – Streaming 2025 – Satisfying Viewer Expectations
When it comes to streaming, how do we truly know what customers want? Surveys, focus groups, and app reviews provide some insight but ultimately, OTT service providers — and the vendors who support them – have to make bold decisions in presenting their products, curating content, and delivering ...
OTT Question Time Live 2025 – The Economics of Free Streaming
AVOD is no longer a side hustle for streamers — it’s a core driver of revenue and strategy. With BBC Studios, Yospace, Channel 4, and Amagi on stage, this session dives deep into the dynamics of ad-supported streaming. What’s behind the sustained growth of AVOD, and how are ...
OTT Question Time Live 2025 – The Power of New-stalgia
With the advent of streaming, consumers today have unprecedented access to films and television series of yesteryear. Discoverability and accessibility have not only further extended the life cycle of nostalgic content, but tipped the scales of what is considered “new.” Join Tubi’s Executive Vice President and Managing Director ...
OTT Question Time Live 2025 – Evolving a Strategic Approach to Partnerships in Streaming
What makes for a successful partnership strategy in streaming? Is it simply a matter of expedience — pairing streamers with like-minded partners — or is there a more thoughtful approach that considers factors like brand alignment, consumer identities, and audience need states? In this session, Kerry Ball, Chief Commercial ...