AVOD is now a core part of many streamers’ business models offering a way to reduce churn (“Don’t unsubscribe! Downgrade to our ad tier instead!”) while opening up new revenue streams. But is the European ad market big enough for everyone? And do streamers even have the infrastructure to run successful ad businesses?

This new report explores the viability and limitations of AVOD across five distinct markets: the UK, Nordics, France, Germany and the rest of Europe. It analyses advertising revenues, infrastructure readiness, advertiser demand, and the strategic role of AVOD in each region. It also asks why even the biggest streamers—Amazon, Disney, Netflix—are limiting ad loads, and what that implies about future growth.

Essential reading for commercial, product, and strategy leaders across Europe’s broadcast and streaming sectors, this report is available for purchase or to VOD Pro+ subscribers. Already a VOD Pro+ subscriber? Login here. Once you’ve logged in, the report will appear below.