My first video-related job was in 2005 at Trinity Mirror when I was helping bring live and catchup horseracing online for the first time. Video-on-demand was so new back then that there weren’t a lot of other streaming services that we could use for guidance or inspiration. So, we asked ourselves lots of questions like:

• Who is the product for? (Who was our audience?)
• How are viewers going to use it and for how long? (Long form vs. short form.)
• When are they going to use it? (What devices did we need to cater for?)
• How many people might watch? (What bandwidth might we need, what would the CDN costs be?)
• What would the front-end look like? (UI and UX.)
• What backend solutions should we deploy? (Developed in-house or customised off the shelf?)
• How should we market it? (What would our customer acquisition and retention strategies be?)
• And how should we monetise it? (What would we charge?)

Twenty years on – and despite the evolution of OTT platforms and the industry that has built up around it – I’m still asking similar questions now, especially about best practices.

And evidently you are too.

I’ve seen first hand – at our annual conference, OTT Question Time Live, at our dinner and breakfast events, and in the course of my consulting work – how much of an appetite there is for sharing knowledge, insights, learnings.

Services compete, for sure, but people collaborate.

That’s the point of VOD Pro+.

Via deep-dive reports, personalised consulting, access to executive events and tickets to a conference now widely recognised for its CPD value, VOD Pro+ is designed to keep asking those questions — together — and to share the answers as we go.

• OTT Leaders’ Sentiment Report
  Understand how your peers see the market — and your place in it. Based on our annual survey of senior execs across streaming, broadcast, and tech.

• 12+ Strategic Reports a Year
  Get ahead with insights on AI, commercial, content, operations, product and tech strategies. Analysis, data and interviews you can act on.

• Executive Access & Events
  Exclusive leadership breakfasts, select pre-briefings, and discounted tickets to OTT Question Time Live 2026 — where the industry’s real conversations take place.

• Personalised Strategic Consulting
  Tailored, strategic perspectives and confidential input on OTT challenges and opportunities. Commercial, actionable, and grounded in real-world experience.

• Trusted, Proven Insights
  Built on two decades of hands-on experience in OTT — building and monetising products — with a reputation for clarity, discretion, and delivery.

My conversations with streaming leaders, the projects I work on for companies like Netflix, the BBC, Channel 4, Hearst Networks, Sony Pictures, TiVo and UKTV, and, of course, the insights I gather at OTT Question Time Live, mean that I regularly get to take the pulse of the industry.

I use this knowledge to write about the critical forces shaping streaming today: commercial models, content trends, product development, operational challenges, strategic priorities, technology evolution, and the growing impact of AI and automation.

Each VOD Pro+ Report offers practical, forward-looking insights designed to help senior executives navigate an industry in constant flux.

Recent reports include:

• Our inaugural OTT Leaders’ Sentiment Report

• AI and Automation in Streaming: Practical Uses and Future Impact

• The OTT Singleton Problem: Why Retaining Audiences Is Getting Harder

• The Path to Profitability: Rethinking Costs, Growth, and Margins

• Growing the AVOD Pie: How Streamers Are Expanding Beyond SVOD

• Business Continuity and Resilience for Broadcasters and Streamers

• Consolidation in Streaming: What the M&A Wave Means for You

• Google, Meta, and the Battle for Ad Revenues in the Age of AI

Individual, Team and Enterprise subscriptions are available which include:

• Access to all VOD Pro+ reports

• Two leadership breakfasts per year

• Conference tickets for you and your team

• Offering guidance on future reports you’d like to read

• Early access to new reports (Team / Enterprise)

• Personalised roundtables to confidentially discuss any part of your business or the wider industry (Team / Enterprise)

• Private briefings and custom advisory (Enterprise only)

Get in touch today to learn more about subscription options and pricing.