GVP, HEAD OF ADVERTISING SALES & PARTNERSHIPS
As the GVP, Head of Advertising and Partnerships at Warner Bros. Discovery, UK & Ireland, Katie Coteman is responsible for managing ad sales, partnerships and digital sales for D2C and linear channels. This includes Discovery, BT Sport, Eurosport, TLC, ID, Really, Quest, Quest Red, Animal Planet, Food Network, DMAX, HGTV, Cartoon Network, Boomerang, as well as the company’s SVOD service, discovery+.
Joining Discovery in 2011, Coteman has overseen a significant change including the launch of Quest, TLC and Quest Red. She was also instrumental in integrating Scripps, which brought Food Network into the portfolio of Discovery’s channels. As part of this acquisition, Discovery struck a deal with UKTV that further expanded the network with Really and HGTV.
Back in 2018, Coteman also played a pivotal role in the launch of Discovery’s first free streaming product, Quest OD.
In 2022, Coteman and her team introduced an ‘Ad-Lite’ offering for discovery+ customers in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for.
This year, the team is integrating BT Sport (soon to be rebranded TNT Sports) and the Warner Kids channel into the Sales offering. Newly promoted to GVP and with an expanded leadership team, Coteman’s focus for this year is on establishing WBD Ad Sales as a key partner for agencies and clients in the UK & Ireland.