Whilst Netflix, Disney, Amazon and D2C services from the broadcasters and film studios tend to get all the publicity, it’s easy to forget that the OTT market also has a huge number of smaller streamers. The UK, for example, has 288 of them according to the European Audiovisual Observatory’s database. France has 384. Sweden 83. And Germany, a little surprisingly, only (apparently) has 38.
It’s these emerging services – and their pay models – that we talked about at this week’s OTT Question Time (Thursday 15th June).
Together with Matt Simpson, MD at Candyspace, Daniel Nordberg, founder & CEO at Playground TV and Weerada Sucharitkul, founder & CEO at FilmDoo, we discussed:
- The strategies and innovations that have enabled non-traditional platforms to carve out their space in the streaming market
- How new entrants cater to niche markets, diversify business models, and foster community engagement
- How they’ve leveraged technology to enhance user experience and differentiate their platforms
- How content can be more directly integrated into users’ lifestyles or activities
- And what the bigger streamers might be able to learn from them
Watch the full video of the session below!
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.