If you’ve ever had a Star Wars night on VCR, a Friends fest on DVD, or gotten lost in a Lost box set on Blu-ray, you’ll know that TV and movie binge-watching isn’t a new phenomenon. What’s different now is the wide availability of titles to binge on, the mode of consumption – via OTT – and the scale, both in terms of the numbers of people who enjoy watching multiple episodes of a title and how often they do it.
Whip Media, together with VOD Professional, wanted to learn more about viewers’ current bingeing habits so we canvassed their opinions on Whip’s TV Time app which is used by 19 million global users to keep track of the shows and movies they’re watching, engage in spoiler-free reactions, and discover new content.
How, we asked, did they define a binge-watching session? What genres did they particularly binge on? Who did they binge-watch with? And were they aware of bingeing more over the past 18 months when global lockdowns may have led to more time at home?
Overall, we gathered 32,741 responses to our survey across seven countries: France, Germany, Italy, Spain, Sweden, the UK and the USA.
The results will be released in a whitepaper next week and we’ll be discussing our findings in a special webinar on Wednesday 8th December, 5.30pm CET / 11.30am ET.
Together with Jeni Benhain, Director of Data Solutions, and Eric Steinberg, Media Research and Insights Lead, at Whip Media we’ll also discuss:
- Why people binge-watch and how often they do it
- Who the biggest bingers are – by age and by country
- Whether they prefer new episodes to be released weekly or all in one go
- How important the availability of bingeable content is in their decision to stay with, or churn from, an OTT service
- And the implications of these results for broadcasters and OTT service-providers
The OTT Binge-Watching Phenomenon webinar will be streamed from 5.30pm CET / 11.30am ET next Wednesday, 8 December. Register to watch live and engage with our panellists!