During this episode of OTT Question Time we talked about the future of SVOD. Specifically:
SVOD take-up and viewing, in different territories and across demographics, compared to linear, time-shifted, AVOD, TVOD and PVOD
How these trends have changed over the past 5 years and since this year’s coronavirus pandemic
The average number of SVODs in households across the UK, Europe and North America
Consumer behaviour including dipping in and out of specific SVODs and the uptake of niche SVOD services
And the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets which include cinema, editorial, “experiences”, gaming, music, restaurants and social media.
Joining us on the panel for OTTQT #5 were Simon Murray, Principal Analyst at Digital TV Research, Maria Rua Aguete, Executive Director, Media & Entertainment at Omdia and Jonathan Broughton, Lead Analyst at Media Business Insight.
Quoted from Malcolm Gladwell’s The Tipping Point, “An adult considers constant repetition boring, because it requires reliving the same experience over and over again. But to preschoolers repetition isn’t boring, because each time they watch something, they are experiencing it in a completely different way.”
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.
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