OTT Question Time #5: The Future of SVOD

During this episode of OTT Question Time we talked about the future of SVOD. Specifically:

• SVOD take-up and viewing, in different territories and across demographics, compared to linear, time-shifted, AVOD, TVOD and PVOD
• How these trends have changed over the past 5 years and since this year’s coronavirus pandemic
• The average number of SVODs in households across the UK, Europe and North America
• Consumer behaviour including dipping in and out of specific SVODs and the uptake of niche SVOD services
• And the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets which include cinema, editorial, “experiences”, gaming, music, restaurants and social media. 

Joining us on the panel for OTTQT #5 were Simon Murray, Principal Analyst at Digital TV Research, Maria Rua Aguete, Executive Director, Media & Entertainment at Omdia and Jonathan Broughton, Lead Analyst at Media Business Insight.  

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Reading List

During this session we referred to:

• Western Europe SVOD ‘set to double’ by 2025 as Coronavirus Boosts Numbers – data and modelling from Digital TV Research

• AVOD/SVOD Fuel Explosion in TV Service Stacking

• Revenue growth for OTT and ecommerce according to Omdia 
• BARB’s SVOD Report
• TiVo’s Video Trends Report (Q4 2019)
• Quoted from Malcolm Gladwell’s The Tipping Point, “An adult considers constant repetition boring, because it requires reliving the same experience over and over again. But to preschoolers repetition isn’t boring, because each time they watch something, they are experiencing it in a completely different way.”