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Together with Simon Murray of Digital TV Research, Maria Rua Aguete of Omdia and Jonathan Broughton of Media Business Insight we talked about SVOD take-up, the average number of SVODs per household, changing consumer behaviours and the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets.
Kauser KanjiMay 26, 20201 min

During this episode of OTT Question Time we talked about the future of SVOD. Specifically:

  • SVOD take-up and viewing, in different territories and across demographics, compared to linear, time-shifted, AVOD, TVOD and PVOD
  • How these trends have changed over the past 5 years and since this year’s coronavirus pandemic
  • The average number of SVODs in households across the UK, Europe and North America
  • Consumer behaviour including dipping in and out of specific SVODs and the uptake of niche SVOD services
  • And the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets which include cinema, editorial, “experiences”, gaming, music, restaurants and social media. 

Joining us on the panel for OTTQT #5 were Simon Murray, Principal Analyst at Digital TV ResearchMaria Rua Aguete, Executive Director, Media & Entertainment at Omdia and Jonathan Broughton, Lead Analyst at Media Business Insight.  


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Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, Trinity Mirror and Virgin Media. I've also worked on VOD projects for the BBC, Netflix, Sony Pictures, DR in Denmark and a host of broadcasters and service-providers all over the world.