24i Media, the leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufacturers and technology leaders. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.
The TV GAMES portal is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1 million games played worldwide daily. With the partnership with Hisense, TV GAMES will strengthen its footprint in the APAC region and South Africa.
Playing games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
“TV GAME and advertisements on Smart TVs is a new and exciting road full of opportunities as well as unknown grounds. We are thrilled to join forces with Hisense.” Said Petr Mazanec, Head of the TV GAMES product at 24i Media.
For almost five decades, Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China, Australia & South Africa, employing over 75,000 people across 19 global companies.
Hisense utilize six high-end international production facilities in Europe, Central America and South Africa, as well as boasting fifteen research & development centres worldwide, including a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the lives of consumers.
24i Media is an industry-leading global TV app developer with an award-winning technology framework, that supports clients to develop and deploy apps faster and more efficiently on all devices, screens and TV platforms.
24i empowers broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i’s technology framework powers the digital experience for leading brands around the world, including iflix, Rakuten, Fox Sports, TDC, Sinclair Broadcasting Group, Globo, RTÉ, NPO and many more.
The company was founded in 2009 and is headquartered in Amsterdam, with offices in Los Angeles, New York, Buenos Aires, Madrid, Copenhagen and Brno.
For more information, please visit www.24i.com
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.