Personalisation, Prioritisation & other Product Management Challenges, Sarah Milton, Channel 4

All 4’s unique proposition combines a vast catalogue of premium TV boxsets with live broadcast channels, 30 day catch up and a growing collection of exclusive shows, all completely free and available on over 20 different platforms. s. With this offering come some unique – and some not so unique – product challenges. This talk will provide an insight into how Channel 4 approaches those challenges and shares some of the success stories, along with the odd learning opportunity, from over a decade of growth and innovation.