VUIX 2016 – Miki Chojnacka – Re-Thinking the TV for Little Fingers

The future of TV is apps. But while kids are huge users of both apps and TV, VOD on TV hasn’t always been an easy experience for younger kids. Although a lot of players in the on-demand space now offer kids service, many designs were simply retrofitted to experiences built for grown ups. The team at kids-specialist platform Hopster took a different approach, rethinking every aspect of on demand for kids from a child’s perspective. Miki Chojnacka, Hopster’s Chief Design & Creative Officer, talks about fusing content, design and technology to build a new type of TV experience for a new generation of users.