The future of TV is apps. But while kids are huge users of both apps and TV, VOD on TV hasn’t always been an easy experience for younger kids. Although a lot of players in the on-demand space now offer kids service, many designs were simply retrofitted to experiences built for grown ups. The team at kids-specialist platform Hopster took a different approach, rethinking every aspect of on demand for kids from a child’s perspective. Miki Chojnacka, Hopster’s Chief Design & Creative Officer, talks about fusing content, design and technology to build a new type of TV experience for a new generation of users.
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.