One year on from the launch of ITV Hub, Paul Kanareck, ITV’s Group Director of Online, evaluates some of the key creative and commercial choices faced by broadcasters and OTT service-providers when it comes to product development: how much experimentation is possible when testing new products and price models? Do different content types play better on different devices? And what VOD-related decisions will ITV itself be making over the next few years?

About the author : Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.

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