One year on from the launch of ITV Hub, Paul Kanareck, ITV’s Group Director of Online, evaluates some of the key creative and commercial choices faced by broadcasters and OTT service-providers when it comes to product development: how much experimentation is possible when testing new products and price models? Do different content types play better on different devices? And what VOD-related decisions will ITV itself be making over the next few years?
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.