VUIX 2016 – Cathie Toshach – The Evolution of HBO’s Digital Product Experience Design

The past several years have seen phenomenal growth of HBO’s digital streaming platforms, across both TV Everywhere and Over-the-Top offerings (HBO GO and HBO NOW). Meeting the rapidly changing needs of our audiences and partners has required an evolution across several fronts, including toolsets, processes, communications, and design principles – all within a quickly maturing Digital Products division. As we grow as a team, and advance the features and UX of our HBO platforms, we continue to question, evaluate, and fine-tune our approaches – hopefully for the better. Join us as we explore these challenges and learnings through the lens of HBO Experience Design.