VUIX 2016 – Adam Nightingale – VOD the Teenager

Online video is now well into its second decade of life and broadcasters, operators and service-providers have gone from being proud new parents, giving their products all the TLC in the world, to uncertain guardians of fragmented, diversified teenage rebels who are keen to take on as many multiplatform experiences as possible! Ok, that might be stretching the metaphor a little, but in this session, Adam Nightingale of Accedo examines the benefits of a data-driven UX in 2016 and explains how this can ultimately help in managing maturing multiscreen services.