Online video is now well into its second decade of life and broadcasters, operators and service-providers have gone from being proud new parents, giving their products all the TLC in the world, to uncertain guardians of fragmented, diversified teenage rebels who are keen to take on as many multiplatform experiences as possible! Ok, that might be stretching the metaphor a little, but in this session, Adam Nightingale of Accedo examines the benefits of a data-driven UX in 2016 and explains how this can ultimately help in managing maturing multiscreen services.

About the author : Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.

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