OTT Question TimePostsOTT Question Time #21 – Content Recommendation Vendors

OTT viewing has boomed during this crazy year and as a result, content discovery and recommendation has never been more important. How are audiences finding TV shows and movies to watch? How do they access hidden gems or titles they might have missed? How are they made aware of both fresh releases and newly-available long tail content? And how do they assess the value of their SVOD and pay-TV subscriptions? We asked these questions to...
Kauser KanjiNovember 3, 20201 min

OTT viewing has boomed during this crazy year and as a result, content discovery and recommendation has never been more important. How are audiences finding TV shows and movies to watch? How do they access hidden gems or titles they might have missed? How are they made aware of both fresh releases and newly-available long tail content? And how do they assess the value of their SVOD and pay-TV subscriptions? We asked these questions to a panel of content recommendation vendors at this week’s OTT Question Time (Thursday 5 November).

Together with Peter Docherty of ThinkAnalytics, Chris Ambrozic of TiVo, Arash Pendari of Vionlabs and Gabriel Mandelbaum of Spideo, we discussed:

  • Whether content recommendation has reached a tipping point?
  • The main content recommendation methodologies (e.g. content based filtering, collaborative filtering etc.)
  • The business case for content recommendation (i.e. why should service-providers buy content recommendation solutions)
  • Algorithmic vs. human content recommendation
  • And consumer attitudes to content recommendation

**

Please login to watch this video. Alternatively, register now for free access. 

Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, Trinity Mirror and Virgin Media. I've also worked on VOD projects for the BBC, Netflix, Sony Pictures, DR in Denmark and a host of broadcasters and service-providers all over the world.

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

Get our Weekly Industry News Digest

Consulting

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help, want to join our next event or just want to have a geek-out about the industry!

VOD Professional, 2020 © All Rights Reserved