Tim Davie started his new job as Director General of the BBC last week and amongst the many items in his in-tray will be what to do next with the BBC iPlayer. That was the focus of this OTT Question Time too where, together with Gulliver Smithers, CTO of RampRate and former VP Product Development at BBC Worldwide, Stuart Cleary, Chief Commercial Officer at Zattoo and Nathalie Lethbridge, Founder of Atonik Digital, we discussed:
Who’s watching iPlayer now by age, gender, programming and device
The relative importance of attracting younger demographics to the platform
The philosophical differences between catering for "audiences" vs. "customers"
MyBBC, gathering data and CRM
The relationship between iPlayer, Britbox and the major SVODs
And whether iPlayer can ever be more than a catch-up service
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