BroadcastersOperatorsStrategyVideoVUIX 2017 ConferenceViewer Relationships… Not Data Strategies, Steve Forde, ITV

ITV is enhancing the direct connection it now has with its viewers – through its digital and real world experiences – into a mutually beneficial relationship. It views data as the enabler and by-product, but the viewer relationship is the focus. Data is cold and transactional. Relationships engage on an emotional level. Post Views: 82
Kauser Kanji2 weeks ago1 min

ITV is enhancing the direct connection it now has with its viewers – through its digital and real world experiences – into a mutually beneficial relationship. It views data as the enabler and by-product, but the viewer relationship is the focus. Data is cold and transactional. Relationships engage on an emotional level.

Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, Trinity Mirror and Virgin Media. I've also worked on VOD projects for the BBC, Netflix, Sony Pictures, DR in Denmark and a host of broadcasters and service-providers all over the world.

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