Yannick Ferrero is SVP of Content Distribution at Hasbro Entertainment, where he oversees the company’s global digital distribution and monetization strategy across SVOD, AVOD, YouTube and linear. With P&L ownership across the portfolio, Ferrero is responsible for platform partnerships, rights strategy and revenue optimisation for some of the world’s most recognised children’s franchises, including Peppa Pig, Transformers, My Little Pony, PJ Masks and Power Rangers.

Since joining Hasbro in 2021, following senior roles at Endemol Shine Group and Yahoo, Ferrero has scaled the company’s YouTube network into one of the largest in the kids and family space and driven the global rollout of FAST and AVOD channel distribution.

In early 2026, Ferrero co-founded Lumee, an ad sales joint venture between Hasbro Entertainment and Animaj focused on unlocking sustainable monetization for kids’ content in a post-COPPA environment, reflecting his broader commitment to building long-term commercial and brand-safe infrastructure for children’s content across YouTube and streaming platforms.