Elisabetta Carruba is responsible for the Prime Video Channels business in EMEA — encompassing third-party video services, from subscription-based services to free services like free-to-air and FAST, across all genres including premium sport.

Carruba and her team work with studios, broadcasters and content owners to distribute and grow their video services on Prime Video across the region.

Carruba joined Amazon in 2016 to launch the Channels subscription business in the UK.

Prior to Amazon, Carruba was Head of Business Development at BT, where she oversaw BT Consumer, BT TV and BT Sport commercial relationships in the UK and Ireland.

Before BT, Carruba worked as a strategy consultant at McKinsey & Company, advising clients across Europe in the financial, consumer goods and automotive industries.

Carruba holds an MBA from London Business School and a master’s degree cum laude in Telecommunication Engineering from Politecnico di Milano.