Beatrice Cooke is Service Executive for BBC iPlayer, where she focusses on growing the service and helping it become the go-to streaming destination for UK viewers. She works with teams across the BBC – from Commissioning teams to Product developers – to keep iPlayer fresh and easy to use. Beatrice leads iPlayer’s editorial strategy for video podcasts, exploring how iPlayer can harness this emerging format to build new brands, deepen audience engagement, and bring BBC audio and TV closer together.