Alex Pumfrey is Director of Strategic Partnerships at ITV, where she spearheads the broadcaster’s expansion into major new partnerships that extend ITV’s reach, including those with YouTube and Disney.

Pumfrey began her TV career at Channel 4, developing the broadcaster’s early digital strategy. She subsequently worked with the public service broadcasters at Digital UK, now Everyone TV, where she led delivery of the UK’s £1 billion digital TV switchover, later becoming COO for the free-to-air TV platforms.

In 2017, Pumfrey was appointed CEO of the Film and TV Charity, where she led an organisational transformation, built a positive profile for the charity, delivered a major new industry-wide programme on mental health, tripled income, and grew clients from fewer than 500 to more than 11,000 per year.