Streaming Without Humans: The AI Takeover of OTT Services
What if Netflix or BBC iPlayer could run entirely without human input? This report explores that provocative question in depth, using today’s AI capabilities as a starting point — and projecting how every major function of a streaming service could evolve over the next 1, 2, and 5 years. From encoding and metadata to scheduling, pricing, commissioning, CRM, content delivery, UX, and advertising, we map how AI is already reshaping the glass-to-glass OTT process and how close we are to autonomous operations. Drawing on real-world examples, visionary use cases, and strategic implications, this is a must-read for streaming leaders preparing for a future where AI isn’t just an assistant but a fully-fledged operator. With practical insights and a clear framework, the report also explores what remains uniquely human and where oversight, creativity, and governance will still be required in a world of algorithmic automation.
