Kauser Kanji
VOD Pro
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For the past two years, the OTT industry has been chasing the “Illusion of Progress.” While LLMs promise a revolution in discovery, the reality is that 90% of complex AI models fail to drive business KPIs in production.
In this session, ContentWise CTO Prof. Paolo Cremonesi cut through the hype to address the biggest barriers to LLM adoption. He moved beyond the theoretical to explore the four practical levels of LLM integration, from simple feature engineering to specialised hybrid architectures.
This is a roadmap for building a recommendation strategy that is mathematically sound, operationally feasible, and revenue-ready.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 20 years, formerly at Virgin Media and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.