Many streaming platforms price their subscriptions around features like video quality, downloads, and concurrent streams rather household size. But with single-person households now making up around 30% of homes in the UK, USA, Canada, and much of Western Europe, is this model still fit for purpose?

This report explores whether OTT services are unintentionally penalising people who live alone — offering no pricing relief despite lower usage and fewer users. It compares subscription strategies across major streamers with pricing in music, gaming, news, social media, and utilities — many of which do offer single-person discounts or usage-based models.

We analyse the potential revenue trade-offs of introducing solo-friendly plans versus the subscriber gains, reduced churn, and improved brand perception they might deliver.

With strategic recommendations and international benchmarks, this report is essential reading for streaming execs rethinking their pricing model or wondering whether their competitors might get there first.

** Buy the full report or subscribe to VOD Pro+ to get access. Already a VOD Pro+ subscriber? Login here. Once you’ve logged in, the report will appear below. **