Liz Ferguson leads Google Ad Manager’s partnerships with Broadcast and Social Video partners in the UK and Ireland, where she’s a true champion for her partners. Her mission? To unlock every drop of value from their owned and operated inventory and supercharge their YouTube distribution.

With over a decade of experience, Ferguson is your go-to expert for all things YouTube and social video. She is a global authority in building and commercialising digital communities around premium video and audio content.

Prior to joining the London team in 2023, Ferguson was the Media Company Lead for YouTube Content Partnerships in Australia and New Zealand, growing audiences and revenue for media companies across news, sport, entertainment, and music. This included providing crucial guidance to government and news media partners, helping them maximise their reach during Covid and national elections.

Ferguson’s passion truly ignites at the intersection where amazing content, engaged audiences, and clever advertising all collide.