Justin Gupta is Head of Broadcast & Video Ads for EMEA in Google’s publisher ad tech partnerships team, focusing on advanced video advertising across OTT, connected TV and smart devices. With nearly two decades at Google — including pivotal roles at Google Video and YouTube — alongside five years at the BBC, Gupta brings a unique blend of technical expertise and commercial acumen to the sector.

A trusted voice in the OTT community, Gupta regularly shapes conversations at major global broadcast and sports conferences, including IBC, Future of TV Ads and SPOBIS.

Gupta continues to drive the sector forward through his ongoing leadership within the European Programmatic TV Initiative, as well as supporting standards development and adoption for HbbTV, FAST and IPTV as a DTG council member. Passionate about TV, user experience and advertising, Gupta is also a vocal champion for diversity and inclusion across the ecosystem.