Jane Dribinskaya is a senior executive and VP of FAST and DTC Partnerships at ITV Studios, which she joined in 2024 to drive the digital distribution and operational strategy for the company’s FAST channels, AVOD, and other commercial initiatives under the Zoo55 digital label.

As the driving force behind the Zoo55 FAST and direct-to-consumer roadmap, Dribinskaya is focused on unlocking the full value of ITV Studios’ premium IP catalogue within a highly monetized, thriving digital-first media ecosystem. Her oversight includes monetization, global partnerships and operational efficiencies. Dribinskaya and her team operate a worldwide network of FAST channels such as Hell’s Kitchen, The Graham Norton Show, World of Love Island and Space Live, powered by partnerships with market-leading streaming services.

Before joining ITV Studios, Dribinskaya worked extensively across the international media landscape, including a tenure at Sky and a decade-plus career at Disney, where she held various roles honing her expertise across strategy, distribution and commercial operations.

Joe Harbinson is a seasoned leader in digital and social media strategy, currently heading up Channel 4’s relationships with major social platforms, including YouTube, TikTok, Meta, and Snap. With a proven track record of driving high-impact partnerships, Harbinson has successfully brought full Channel 4 episodes back to YouTube and established 4Sales’ first ‘social sales’ team, significantly enhancing the channel’s digital footprint.

Previously, Harbinson co-founded and led the Group Digital team at Endemol Shine Group. This team was instrumental in creating a network of social-first channels and revitalising globally recognised brands such as Mr Bean, MasterChef, and Big Brother on YouTube & Facebook. These efforts laid the groundwork for what has become Banijay’s thriving Social Video Network.

His career began in the music industry, where he worked at EMI Music, identifying and collaborating with (then) emerging platforms like SoundCloud and YouTube. His role focused on protecting, promoting, and delivering content from EMI’s extensive artist roster, which included iconic names like Katy Perry, Coldplay, and The Beatles. He later transitioned to Rightster (now Brave Bison), where he led YouTube operations for a vast network of over 2,000 channels.

Harbinson’s expertise lies in bridging traditional media with the evolving digital landscape, ensuring that brands, broadcasters, publishers, and media companies not only stay relevant but thrive in the ever-evolving Digital/ Social Media environment.

Yannick Ferrero is SVP of Content Distribution at Hasbro Entertainment, where he oversees the company’s global digital distribution and monetization strategy across SVOD, AVOD, YouTube and linear. With P&L ownership across the portfolio, Ferrero is responsible for platform partnerships, rights strategy and revenue optimisation for some of the world’s most recognised children’s franchises, including Peppa Pig, Transformers, My Little Pony, PJ Masks and Power Rangers.

Since joining Hasbro in 2021, following senior roles at Endemol Shine Group and Yahoo, Ferrero has scaled the company’s YouTube network into one of the largest in the kids and family space and driven the global rollout of FAST and AVOD channel distribution.

In early 2026, Ferrero co-founded Lumee, an ad sales joint venture between Hasbro Entertainment and Animaj focused on unlocking sustainable monetization for kids’ content in a post-COPPA environment, reflecting his broader commitment to building long-term commercial and brand-safe infrastructure for children’s content across YouTube and streaming platforms.

Anna Mallett is Vice President of Production at Netflix, responsible for leading production operations across the UK and EMEA. Since joining the company in April 2021, she has overseen teams spanning Production Management, Post Production, VFX, Music, Production Technology, and Safety—supporting the creation of Netflix content across the region.

Previously, Anna was Chief Executive Officer of ITN and held senior leadership roles at BBC Studios, including Chief Operating Officer and Managing Director of Production. In 2024, she chaired the Royal Television Society London Convention on behalf of Netflix.

Anna holds a DPhil from the University of Oxford and an MBA from Harvard Business School. She is a Non-Executive Director at ScreenSkills and a Trustee of Glyndebourne, reflecting her commitment to nurturing creative talent and championing the cultural sector.

Deborah Armstrong is Senior Vice President, Disney Advertising EMEA and Country Manager UK & Ireland. Armstrong leads on advertising sales and brand partnerships within EMEA for the Networks and Direct-to-Consumer business. As Country Manager, Armstrong has responsibility for all Disney’s UK and Irish businesses and activities.

Armstrong joined The Walt Disney Company following the acquisition of 21st Century Fox, after a tenure of 22 years in which she held a variety of leadership roles in EMEA and Asia Pacific. Prior to 21st Century Fox, Armstrong was Head of Sales Marketing & Research at CNBC Asia and Media Director at both Leo Burnett and M&C Saatchi.

Jon Farrar oversees Global Programming for Britbox International, BBC Studios fast-growing streamer with a strong base in North America.

Under his watch, Britbox has become a more important part of the British drama eco-system, with his funding often making the difference between shows that stall at greenlight and shows that get made. He has led a push into original commissions, instigating dramas that then find a home in the UK, and has helped make Britbox an essential partner for production companies and distributors looking to finance new projects.

Farrar’s career includes an earlier stint at BBC Studios, where he was Global VOD Director and conceptualised and launched BBC Select, the BBC’s first wholly branded streamer in North America. He was also the first Programming Lead for Sky Showtime, the European streamer JV between Comcast and Paramount, building the division and launching 10 original dramas in the first 12 months.

Hendrik McDermott is MD, International Direct-To-Consumer and EMEA & Canada, NBCUniversal, based in London. A key leader at NBCUniversal International, he oversees the growth of NBCU’s streaming portfolio – including Hayu and Universal+ – outside the US, while also leading the company’s regional television businesses across Europe, Middle East, Africa & Canada. He works in close partnership with regional leaders in Latin America and Asia Pacific to drive global alignment.

Most recently MD, Hayu, EMEA Networks & International DTC and previously MD, DTC, Global and, MD, Hayu, McDermott continues his strategic oversight of NBCU’s DTC segment. Hayu, NBCU’s all-reality video streaming service, has grown rapidly under his leadership, now available in 45 markets, having first launched in Australia, Ireland and the UK in March 2016. McDermott led the launch and expansion of the streamer that has since rolled out in 45 territories including the Nordics, Canada, Benelux, Hong Kong, the Philippines and Singapore, Austria and Germany, across Eastern and Western Europe and, most recently, New Zealand.

Before his direct-to-consumer leadership position, McDermott led the global distribution and sales organisation for the NBCU International Networks group. Immediately prior, McDermott was MD, KidsCo, the global children’s television joint venture owned by NBCUniversal and Corus Entertainment. 

McDermott began working at NBCU in 2006 where he spent six years as the founding member of the international corporate development team with responsibility for mergers & acquisitions and strategy for all territories outside the US and Canada.

Justin Gupta is Head of Broadcast & Video Ads for EMEA in Google’s sellside monetisation partnerships team, focused on advanced video and audio advertising in OTT, Connected TV, and Smart Devices. With nearly two decades at Google – including stints at Google Video and YouTube – along with 5 years at the BBC, he brings a unique blend of deep technical knowledge, industry connections, and commercial acumen to the sector.

A trusted voice in the OTT community, Gupta is known for his authentic industry leadership and influence across the ecosystem. He actively shapes conversations at key events such as IBC and Future of TV Ads, as well as supporting critical projects like the European Programmatic TV Initiative and standards development within HbbTV and FAST as a DTG council member.

Passionate about TV, user experience and advertising, Gupta is also a vocal champion for diversity and inclusion, consistently working to strengthen the OTT community.

David Amodio oversees the Sales Team at Channel 4, leading the successful delivery of the organisation’s sales strategy across agencies and advertisers through dedicated agency, client and specialist teams.

Prior to this, Amodio led Amazon’s Video Specialist Team across Northern Europe, where he was responsible for scaling Prime Video Ads, alongside Twitch, live sports and Amazon’s broader owned and third-party video offerings.

Amodio has also held several senior leadership roles during his earlier tenure at Channel 4, including responsibility for commercial innovation, the streaming business, social content arm 4Studio, and the organisation’s creative division.

Amodio began his career at Haymarket Media Group, where he led the sales team across leading industry titles Campaign and Mediaweek.

Deborah Armstrong is Senior Vice President Disney Advertising EMEA and Country Manager for The Walt Disney Company UK and Ireland. In this role she’s responsible for advertising sales and brand partnerships for the DTC and Networks businesses for the region, as well as leading the UK and Ireland leadership team and overseeing local cross-company initiatives for the market.

Armstrong joined The Walt Disney Company in 2019 after a tenure of 22 years at Fox Networks Group (FNG) and National Geographic Partners in which she held a variety of leadership roles in EMEA and Asia Pacific. 

Prior to this, she was Head of Sales Marketing & Research at CNBC Asia and Media Director at both Leo Burnett and M&C Saatchi.