Mclachlan, with six years under his belt as ITV’s Director of Advanced Advertising, has spent the last 12 months continuing to drive ad experimentation in CTV and publicly promoting ITV Adlabs unique FAFO Framework for ad innovation. Most recently off the Adlabs production line was a pioneering Lead Gen product that delivered groundbreaking performance in its beta format and is now being re-worked to scale across the entire UK CTV ecosystem.

In addition to LeadGen, Mclachlan’s team has a track record of delivering cutting edge propositions, with Dynamic Weather Targeting, Automated Contextual Targeting, the UKs largest off-platform Retail Media proposition Retail Match, and also in H2 2025 a scaled Auto Match product in partnership with Carwow.

In addition to Adlabs, Mclachlan is also the very public sales lead for ITVs proprietary addressable ad-sales platform Planet V, and continues to be publicly outspoken on the importance of CTV inventory and ad quality, calling out bad actors in the ecosystem with his now inescapable ‘no tomatoes in the fruit salad‘ analogy.

Liz Ferguson leads Google Ad Manager’s partnerships with Broadcast and Social Video partners in the UK and Ireland, where she’s a true champion for her partners. Her mission? To unlock every drop of value from their owned and operated inventory and supercharge their YouTube distribution.

With over a decade of experience, Ferguson is your go-to expert for all things YouTube and social video. She is a global authority in building and commercialising digital communities around premium video and audio content.

Prior to joining the London team in 2023, Ferguson was the Media Company Lead for YouTube Content Partnerships in Australia and New Zealand, growing audiences and revenue for media companies across news, sport, entertainment, and music. This included providing crucial guidance to government and news media partners, helping them maximise their reach during Covid and national elections.

Ferguson’s passion truly ignites at the intersection where amazing content, engaged audiences, and clever advertising all collide.

Lisa Rousseau joined Amazon in March 2021 as Head of Freevee UK, Amazon’s ad funded premium video streaming service, with responsibility for launching Freevee in the UK in September 2021, and leading Freevee’s business and marketing functions. With the launch of Prime Video Advertising in Europe in early 2024, her role has expanded to lead Prime Video Advertising in Europe. She is responsible for the Prime Video go to market planning, business strategy and operations, and product packaging and marketing strategy  in support of advertising on the service in the UK and across Europe. 

Prior to joining Amazon, Rousseau spent seven years at Google. As Head of TV and Film EMEA at YouTube and Google Play, she was responsible for building content partnerships across the region to drive the transactional (TVOD) movies and TV business, launched Google Play Movies & TV across 15 markets, and led the film/TV partnership strategy for YouTube EMEA. She also led YouTube business and partnerships across Northern Europe and Sub Saharan Africa.

Rousseau was previously at the BBC and BBC Studios in a number of commercial and digital business development roles. She is passionate about supporting career opportunities for women and empowering underrepresented talent, and is a long standing trustee of the Young Women’s Trust charity, as well as being recently appointed as a trustee of the Media Trust in the UK.

Jonathan Thompson is Chief Executive of Everyone TV, the organisation that runs free television in the UK.

He has recently overseen the development and launch of streaming platform, Freely, which brings together live and on demand content from the UK’s biggest broadcasters, all in one place, for free. Built into new smart TVs and delivered over wi-fi, Freely plays a crucial role in securing the on-going success of free TV in the UK.

The Everyone TV team that Thompson leads is also responsible for overseeing the UK’s two other free TV platforms, Freeview and Freesat, which together serve millions of homes.

Partnerships are critical to the work Thompson leads at Everyone TV, which is a joint venture owned and supported by the UK’s leading public service broadcasters – the BBC, ITV, Channel 4 and Channel 5. Collaboration with broadcast partners and industry is key to delivering high quality TV for the nation on a universal and free basis.

In 2015, he oversaw the launch of Freeview Play, combining live TV via an aerial and on demand content over the internet on smart TVs and set-top boxes. He was also instrumental in the launch of Freeview’s mobile app in 2019, which allows viewers to browse, search and watch content from across a range of broadcasters on the go.

A former Director of Strategy for both Ofcom and Channel 4, Thompson has extensive experience working in the broadcasting sector and the regulatory environment. During his tenure at Channel 4, he represented the broadcaster as a Freeview board member and immediately prior to joining Everyone TV, he worked in the Office of the Chairman at DMGT plc, advising on group strategy.

David Salmon is the Managing Director of Tubi’s international business, responsible for the company’s footprint outside of the US. Tubi is currently available in 11 markets, including Canada, Australia, Mexico and the UK. 

Prior to joining Tubi, Salmon spent more than a decade at sports, media and entertainment group Endeavor, focused on founding and scaling digital businesses. He was most recently founder and CTO of Endeavor Streaming, Endeavor’s video technology group, where he drove the business from inception to market leader.

As Executive Vice President and International General Manager of Pluto TV, Olivier Jollet has been a driving force behind the global expansion of the Free Ad-supported Streaming Television (FAST) model. His pioneering leadership has propelled Pluto TV to become the most distributed FAST service across the world, now available in over 35 countries and territories across four continents, with millions of viewers tuning in globally.

Jollet leads a unified international strategy for Pluto TV, working closely with teams across content, distribution, marketing, and finance to accelerate the platform’s growth outside the U.S. His efforts have not only expanded Pluto TV’s global reach but also deepened its impact through innovative partnerships and a diversified content offering. As a member of Paramount’s global streaming leadership team, Olivier has played a pivotal role in shaping the international business. Recent highlights include strategic collaborations with M6 in France and DAZN in the GSA region, as well as the expansion of Pluto TV’s sports and news portfolio—bringing in darts, football, women’s sports, CNN, CBS News, and more.

A founding member of Pluto TV’s leadership team, Jollet was instrumental in launching the service in the UK and Germany before its acquisition by Paramount.

A true streaming industry pioneer, his career began at the forefront of digital entertainment. He co-founded Watchever, one of Germany’s first subscription-based VOD services, and held leadership roles at Vivendi Group and Universal Music. He also co-founded Quazer, a digital TV-like service backed by ProSiebenSat.1, which was later acquired by Pluto TV.

With a career defined by innovation, strategic foresight, and a passion for shaping the future of media, Jollet continues to lead Pluto TV’s international journey with vision and impact.

A strategic commercial and product leader with more than 20 years’ experience across media, streaming and platform distribution, Mitchelmore works at the intersection of product, partnerships and monetisation. She oversees streaming and affiliate revenue strategy across 80+ partners, including major platform operators, while holding full commercial ownership for MENA.

Over the past year, she has continued to scale Hearst Networks’ digital and streaming portfolio, broadening distribution to 14 platforms while strengthening monetisation across advertising-funded, direct-to-consumer and partner-led services. She has also evolved the BLAZE app through dynamic ad replacement and new channel integrations, improving both revenue potential and partner readiness.

Mitchelmore previously drove Hearst Networks EMEA’s digital transformation across SVOD, AVOD, FAST and DTC, launching five FAST channels and the UK’s first true crime DTC streaming app, Crime+Investigation Play. Her leadership has delivered measurable gains in subscription revenue, advertising growth, platform distribution and operational efficiency.

Before joining Hearst Networks, she spent 18 years at Sky, where she helped bring major consumer products and platform experiences to market, including Sky Q, Sky Kids and NOW TV.

Jonathan Thompson is Chief Executive of Everyone TV, the organisation that runs free television in the UK.

Thompson has recently overseen the development and launch of streaming platform, Freely, which brings together live and on demand content from the UK’s biggest broadcasters, all in one place, for free. Built into new smart TVs and delivered over wi-fi, Freely will play a crucial role in securing the on-going success of free TV in the UK.

The Everyone TV team that he leads is also responsible for overseeing the UK’s two other free TV platforms, Freeview and Freesat, which together serve over 16 million homes.

Partnerships are critical to the work Thompson leads at Everyone TV, which is a joint venture owned and supported by the UK’s leading public service broadcasters – the BBC, ITV, Channel 4 and Channel 5. Collaboration with broadcast partners and industry is key to delivering high quality TV for the nation on a universal and free basis.

In 2015, he oversaw the launch of Freeview Play, combining live TV via an aerial and on demand content over the internet on smart TVs and set-top boxes. He was also instrumental in the launch of Freeview’s mobile app in 2019, which allows viewers to browse, search and watch content from across a range of broadcasters on the go.

A former Director of Strategy for both Ofcom and Channel 4, Thompson has extensive experience working in the broadcasting sector and the regulatory environment. During his tenure at Channel 4, he represented the broadcaster as a Freeview board member and immediately prior to joining Everyone TV, he worked in the Office of the Chairman at DMGT plc, advising on group strategy. 

Thompson is also a member of the DTG Council and Board.