As competition intensifies and choice fragments further, audience growth is increasingly shaped by where content appears as much as what it is. Discovery – across platforms, devices, and partner environments – has become the new battleground, with placement, promotion, and visibility directly influencing viewing outcomes.

This session explored how broadcasters and …

Jatin Dev, Partnerships Lead, Media & Entertainment at Google and Tom Hosking, MD & Partner, BCG (Boston Consulting Group) went on a grand adventure to conquer the final frontier of advertising: Programmatic Live Connected TV.

While our Video-on-Demand spaceships are programmatically sleek, the live CTV galaxy remains stubbornly analogue, with only …

The mass media monoculture that dominated the 20th century is dead. It’s been replaced by “Feudal Media,” an ecosystem of thousands of disconnected bubbles spread across dozens of platforms, each with its own beliefs, memes, celebrities and favoured brands. Alan Wolk, Co-founder & Lead Analyst at TVREV, explained how we …

In our opening panel at OTTQTL26 we discussed vertical content. Vertical, short-form video has become a primary driver of discovery, fandom, and creative experimentation – particularly for under-35s. Platforms such as YouTube, TikTok, and Instagram are reshaping how stories are structured, how audiences engage, and where attention is won or …

We were joined by five leading YouTube experts for a candid discussion on accelerating digital growth.

Broadcasters have a rich history with platforms, and this panel explored how top media companies are translating those hard-won lessons into explosive performance on YouTube and beyond.

The discussion covered current strategies, from Channel 4’s Fast …

As the streaming market enters a more mature phase, growth in 2026 is being redefined well beyond headline scale. With most services now operating across SVOD and AVOD, success is increasingly measured through a combination of advertising yield, engagement, profitability, and brand strength.

This session explored how strategy teams are recalibrating …

In a fragmented, capital-constrained market, partnerships have moved from optional accelerators to core growth infrastructure. Broadcasters and streamers are increasingly relying on strategic alliances – with other media owners, aggregators, telcos, device makers, and technology vendors – to extend reach, manage costs, and unlock new revenue streams.

This session explored how …

The economics of streaming have fundamentally shifted. Scale alone is no longer the primary goal; profitability, cash discipline, and sustainable margins now sit at the centre of strategic decision making.

This session examined how streamers are recalibrating their models around ARPU, retention, and customer lifetime value, and how advertising, pricing discipline, …

For the past two years, the OTT industry has been chasing the “Illusion of Progress.” While LLMs promise a revolution in discovery, the reality is that 90% of complex AI models fail to drive business KPIs in production.

In this session, ContentWise CTO Prof. Paolo Cremonesi cut through the hype to …

Kicking off “AI Afternoon” at OTT Question Time Live 2026 were the excellent Kat Gellein Viken, Co-founder, Metrotone Media; Daniel Gordon, CEO, Moonmax; and Kelsey Farish, M&E Lawyer, Reviewed & Cleared, who were talking to Maureen Kerr, Partner, Kerr & Partners.

Together, they explored how AI is rapidly reshaping the economics …