Having recently passed the five year mark of his ITV tenure, McLachlan, ITV’s Director of Advanced Advertising, has been at the heart of ITV’s digital transformation.

He has been instrumental in the establishment and continued success of Planet V, which was launched in October 2020. Planet V is the UK’s second largest programmatic video platform, accounting for in excess of 95% of ITV’s digital ad revenues. 

In addition to Planet V, Mclachlan manages ITV’s groundbreaking Adlabs innovation unit, responsible for the development and incubation of progressive ad formats. Since its inception in Autumn 2021, Adlabs has pushed out a variety of new ad concepts, ranging from dynamic creative and real-time weather targeting, to the more recent highly publicised retail-media product Matchmaker, developed in collaboration with Boots, Tesco-Dunnhumby and Infosum.