Liz Ferguson has over a decade of experience in developing and commercialising digital communities around video and audio content. She has worked for multiple content-focused businesses; consulting on digital audience growth, content strategy and rights management.

Ferguson is currently a Strategic Partner Lead for Google Ad Manager in the UK and works with Broadcast and Social Video partners to maximise the value of their owned and operated inventory, including working with those who activate and monetise their media on the YouTube platform.

Prior to joining the London team, she was the Media Company Lead for YouTube Content Partnerships in AU/NZ. A true YouTube platform expert, Ferguson helped to significantly grow organic audience reach for many high profile media companies in the region.