On the one hand, last week’s news that Disney was planning to launch an ad-supported tier for Disney+ came as a bit of a surprise. After all, the SVOD, which has only been live since 2019, is still growing strongly and is forecast to overtake Netflix – in terms of subscriber numbers – by as early as 2024. On the other, maybe the combined factors of a super-competitive OTT market, a high-inflation economy, the successful Hulu model plus the fact that Netflix will also be introducing ads, made experimenting with AVOD all but inevitable. 

It’s an interesting move by Disney and one that we discussed at this week’s OTT Question Time (Thursday 26th May, 2022).

Together with Brad Herman, SVP Ad Tech Products at Imagine Communications, Maria Ingold, VP Solution Engineering at Synamedia, and Toby Holleran, Research Manager at Ampere Analysis, we talked about:

  • – The pros and cons of trialling AVOD for both Disney and Netflix
  • – The revenues that they could potentially generate
  • – Whether both companies will need live content to boost ad income
  • – Whether we’re now well and truly in the Age of AVOD
  • – And what other streamers might be able to learn from the streaming giants



Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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