Our OTT Leaders’ Sentiment Report 2025 reveals the views of senior OTT execs about the current state of the industry and future prospects.
Key findings include:
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Contrary to what we might have read about industry sentiment, only 21% of respondents said their company’s main focus this year was on profit.
- 60% of leaders expect to hit revenue targets this year; 25% expect to fall short
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AVOD is now regarded as the pricing model expected to be most successful over the next year.
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At the same time, ad revenue volatility is seen as the biggest threat to sustainable revenue growth.
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Content budgets are either still increasing or holding steady.
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Two-thirds of our leaders think that their company’s operations are only moderately efficient.
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Almost all are concerned about economic pressures affecting streaming revenue.
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Budgets for technology upgrades are still increasing.
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A third suspect that AI will lead to minor reductions in headcount at their companies over the next 12 months.
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