Accedo, the video experience pioneer, has announced the market introduction of a sports solution at NAB in Las Vegas. It enables sports service providers to launch OTT and Direct-to-Consumer services featuring Live, Catch Up and On Demand video to all major platforms.
Accedo’s new solution allows sports service providers to provide fans with a personalized user experience and includes powerful AI-driven business intelligence features. It makes full use of Accedo’s award-winning Accedo One cloud platform, which powered more than 8 Million daily users during main sporting events in June and July 2018, largely driven by football and cricket.
Michael Lantz, CEO, Accedo, commented: “Sport is one of the key drivers of live video consumption, and it has one of the most advanced sets of UX requirements on the market. We believe that modern sports service providers need to be able to continually optimize and control their OTT service to keep fans engaged and loyal. Accedo’s award winning products and solutions provide the foundation for a successful sports service.
The Accedo sports solution contains a range of features and can be customized to customer requirements. Example of features include clipping and social sharing, A/B testing and data-driven design as well as innovative new capabilities such as Augmented Reality and Virtual Reality experiences. Accedo will also launch new advanced Service Management and Consulting packages tailored to the sports use-case.
Luke Gaydon, VP of Solutions and Innovation, Accedo, added: “Our mission is to provide a technology platform that ensures the ambitions of service providers can match the dedication and passion of their audience – the fans. We remember where we were for the Miracle of Medinah or when Usain Bolt ran THAT 100m. We want to be involved in helping to create and recreate the next generation of sporting memories for every sports fan around the world.
Accedo will be previewing its new sports solution on its booth (# SU9514) at NAB in Las Vegas from 8th to 11th April 2019. Schedule a meeting.

Accedo ( is the trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Over the years, Accedo has earned the trust of the world’s leading video service providers – customers to whom two goals are paramount: explore new opportunities to monetize video and transform video services to meet rapidly changing consumer expectations.
With this in mind Accedo has developed Accedo One™, the first cloud platform dedicated to providing operators, broadcasters and brands with the freedom to build, manage and deploy high-quality, engaging video experiences the way they want to.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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