Hypothesis: AI Kills Google, Opens up a Massive AVOD Opportunity
The rise of generative AI - particularly ChatGPT and other [...]
OTT Leaders’ Sentiment Report 2025
One of the most striking things about our OTT Question [...]
The OTT Singleton Problem: Are OTT Video Services Penalising Single People?
Many streaming platforms price their subscriptions around features like video [...]
Growing the Pie: The State of AVOD in Europe
AVOD is now a core part of many streamers’ business [...]
Business Resilience and Continuity in Streaming Services
What would happen if your streaming platform went down tomorrow [...]
Streaming Without Humans: The AI Takeover of OTT Services
What if Netflix or BBC iPlayer could run entirely without human input? This report explores that provocative question in depth, using today’s AI capabilities as a starting point — and projecting how every major function of a streaming service could evolve over the next 1, 2, and 5 years. From encoding and metadata to scheduling, pricing, commissioning, CRM, content delivery, UX, and advertising, we map how AI is already reshaping the glass-to-glass OTT process and how close we are to autonomous operations. Drawing on real-world examples, visionary use cases, and strategic implications, this is a must-read for streaming leaders preparing for a future where AI isn’t just an assistant but a fully-fledged operator. With practical insights and a clear framework, the report also explores what remains uniquely human and where oversight, creativity, and governance will still be required in a world of algorithmic automation.
