HomeCategory OTT Question Time

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Whether we’re consciously aware of it or not, metadata makes the OTT world go round. Technical metadata powers the distribution of video files, integrates them with asset management systems, enforces digital rights and renders them perfectly on viewer’s screens. Editorial metadata, on the other hand, makes content discoverable in VOD catalogues; it tells us about movies and shows we might like to watch, who directs them, acts in them and can recommend other titles we

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Whilst many of the first OTT services (circa 2006/7) were built in-house, with existing staff and perhaps using repurposed broadcast systems, by the third VOD product development cycle (around 2012), broadcasters and streaming providers seemed to have shifted to deploying external vendor solutions. This was especially true of automated processes like encoding and asset management, and specialised tasks like scheduling, content recommendation and content distribution. The advantages in using expert third-parties (including economies of scale,

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In the OTT world, content is king and one of the most popular content types of all is football. Best enjoyed live, football transcends pay models and is watched via AVOD, SVOD and TVOD (pay-per-view). It crosses national and international boundaries in terms of where the fans are. And as well as the actual matches, leagues and tournaments themselves, football comes with a whole array of surrounding content including interviews, press conferences, build-ups and analysis.

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From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we discussed at OTT Question Time last week, Thursday 22nd April.

Together with Katheryn Needham, Head of TV / Digital and Business Development at STUDIOCANAL, Weerada

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For me, live-to-VOD is the real-time embodiment of the “glass to glass process”: getting content from the camera where the footage is being filmed to the end-user’s viewing device. But the elegance and simplicity of that proposition masks an underlying world of complexity. During this session of OTT Question Time we delved deep into live-to-VOD and got to grips with how it works, the challenges involved and the technologies and solutions that help power it. 

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At this week’s OTT Question Time – and after only 28 episodes! – wee finally hosted a session dedicated to talking about Netflix. Is there anything left to say about the streaming giant? Sure there is. We started with a quick history of Netflix’s origins as a DVD-based company, its pivot to online video, how it created its iconic UI and content recommendation system and its customer acquisition strategy, domestically and internationally. Together with our

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I've been working on a client project this year for a European broadcaster and part of the job has been to figure out how to take payments for their new SVOD service. Should they go direct and perhaps set up accounts with companies like Recurly and Stripe? Maybe let their new end-to-end platform partner handle it? Or how about engaging with a specialist payment solutions provider? These are some of the questions we discussed with

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At this week’s OTT Question Time (Thursday 28th January, 4pm UK) we talked about the VOD landscape in India which, according to PWC’s latest Entertainment & Media Outlook, is the world’s fastest growing OTT market. Indeed, with a population of 1.37bn and 40+ major OTT services already in operation, PWC suggests that India will overtake Australia, Germany and South Korea to become the sixth-largest OTT market by 2024. In this light, and together

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At OTT Question Time this week (Thursday 14 January, 4pm UK), we rang in 2021 with some industry predictions for the year ahead. Together with renowned analysts Allan McLennan of PADEM Media Group, Maria Rua Aguete of OMDIA, Simon Murray of Digital TV Research and Tony Maroulis of Ampere Analysis we discussed:

  • The upcoming launches (or international rollouts) of new SVODs like Peacock and HBO Max
  • The prospects for the incumbent streamers like Netflix, Amazon

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What would 2020 have been like for the OTT industry if there had never been a pandemic? In many ways it might have been business as usual: VOD viewing - compared to linear - would have gently increased along with addressability and AVOD revenues. Disney+ and Peacock would still have launched. Quibi might have been a success. And PVOD may have remained a greyed-out item on executive wish lists - desirable but with little likelihood