OTTQTL26 Photos Afternoon 1

AI voices are already part of mainstream production. You can hear them everywhere – from Hollywood to games and beyond. Vova Ovsiienko, Business Development Executive at Emmy-winning AI voice company Respeecher, shared real stories from major releases and Oscar-winning projects to show how AI voice is actually used ...

As AI moves from experimentation to execution, the focus is shifting to how front- and back-end capabilities are orchestrated to deliver real, joined-up value. This session looked at what “practical AI” actually means inside a broadcaster or streamer: how teams align content operations, product, data, engineering, and commercial ...

Tom Paton, CEO and Founder of AiMation, the company behind the world’s first AI-generated feature film Where the Robots Grow and the groundbreaking AI reality series Non Player Combat, brought hard-won insights from the front lines of AI production. As AI slashes costs and floods the market with ...

For the past two years, the OTT industry has been chasing the “Illusion of Progress.” While LLMs promise a revolution in discovery, the reality is that 90% of complex AI models fail to drive business KPIs in production. In this session, ContentWise CTO Prof. Paolo Cremonesi cut through ...

Kicking off “AI Afternoon” at OTT Question Time Live 2026 were the excellent Kat Gellein Viken, Co-founder, Metrotone Media; Daniel Gordon, CEO, Moonmax; and Kelsey Farish, M&E Lawyer, Reviewed & Cleared, who were talking to Maureen Kerr, Partner, Kerr & Partners. Together, they explored how AI is rapidly ...

The economics of streaming have fundamentally shifted. Scale alone is no longer the primary goal; profitability, cash discipline, and sustainable margins now sit at the centre of strategic decision making. This session examined how streamers are recalibrating their models around ARPU, retention, and customer lifetime value, and how ...

Engagement is increasingly designed, not assumed. As audiences arrive via a mix of owned platforms and third-party environments, product teams are being forced to rethink how habits are formed, value is perceived, and friction is removed. This session focused on what genuinely drives repeat viewing – from navigation ...

Programming for growth now means designing ideas that travel – across platforms, formats, and audience touchpoints – rather than commissioning for a single window or lifecycle. As attention fragments and demand signals shift, commissioners are increasingly guided by a mix of audience data, scheduling insight, and behaviour on ...

Ads have been running on Amazon Prime Video for two years now and Lisa Rousseau, the company’s Head of Video Advertising and Freevee EU, talked to Liz Bales, CEO of DEGI/BASE about her learnings over the period. The session covered: Why Prime Video Advertising is well placed for ...

The always-excellent Rhys McLachlan, Director of Advanced Advertising at ITV, talked to Gulliver Smithers (a board member of various companies and formerly of the BBC, BBC Studios, ITV and Sony Pictures International) about the broadcaster’s ad strategy. You'll hear about Planet V, the democratisation of TV advertising, ITV’s ...

We were joined by five leading YouTube experts for a candid discussion on accelerating digital growth. Broadcasters have a rich history with platforms, and this panel explored how top media companies are translating those hard-won lessons into explosive performance on YouTube and beyond. The discussion covered current strategies, ...

As competition intensifies and choice fragments further, audience growth is increasingly shaped by where content appears as much as what it is. Discovery – across platforms, devices, and partner environments – has become the new battleground, with placement, promotion, and visibility directly influencing viewing outcomes. This session explored ...

At OTT Question Time Live 2024, we had a declaration, on-stage, that Netflix had won the Streaming Wars. Hmm. And then, at last year’s show, the consensus seemed to be that the fight was over and that YouTube would ultimately emerge victorious. That may still be the case ...

Jatin Dev, Partnerships Lead, Media & Entertainment at Google and Tom Hosking, MD & Partner, BCG (Boston Consulting Group) went on a grand adventure to conquer the final frontier of advertising: Programmatic Live Connected TV. While our Video-on-Demand spaceships are programmatically sleek, the live CTV galaxy remains stubbornly ...

In this session, Daniel Nordberg, founder of Storyplai, and formerly of Opera TV, shared how Grey Lands: The Lion of the North uses AI to reconstruct people and places that no longer exist – including Stockholm’s original royal castle, Tre Kronor – and how a newly discovered 300-year-old ...

The Connected TV ecosystem thrives when its key players work in sync. This panel brought together: Apps Guru – Tom Smith, Creative Director and co-founder at FX Digital OEM Guru – Witalis Korecki, CEO at Sharp Consumer Electronics Europe OS Guru – Gabriel Cosgrave, Senior Vice President, Global ...

Bjarne Andre Myklebust, Head of Distribution at NRK, Norway’s public service broadcaster, shared how the organisation is navigating the tension between public service obligations and the realities of a fast-moving OTT landscape. NRK is currently in the middle of a major shift, driven in part by the move ...

In our bonus lunchtime session on Day 1, Lydia and I recorded a live edition of Riffs, looking at Evaluating Valuations. **     All videos from OTT Question Time Live 2026 are available exclusively to conference attendees. If you attended, please log in below ...

In this fireside chat, Bee Cooke, Strategy Lead, BBC, together with Lydia Fairfax, Founder, Triple Crown Consulting, told us how rather than treating audio and video as completely separate ecosystems, the BBC is designing formats and commissioning models that work across the system. Why? Because: It stretches ideas further. It ...