Paul Kerrison is Head of Generative AI Innovation at ITV Studios, one of the world’s leading creators, producers and distributors of television content, and part of ITV, the UK media and entertainment group.

He focuses on helping teams turn generative AI from emerging capability into practical creative and operational workflows. His work is rooted in ITV Studios, supporting production labels and creative teams across development, production, localisation, marketing and operational processes, while also connecting into selected areas of the wider ITV business where AI can support product, brand, marketing and streaming.

Since taking on the role in 2023, Kerrison has helped build a practical AI adoption model across the organisation, combining introductory training, hands-on experimentation, tool access, guidance and support for teams exploring how generative AI can be used safely and effectively.

Kerrison has also helped shape ITV’s responsible AI operating model, bringing business teams together with legal, data protection, cybersecurity, and architecture expertise around key use cases while keeping experimentation close to real creative, production and commercial needs.

With a background across product management, VOD, media management and continuing drama technology, he has spent his career working at the intersection of content, technology and operational change. Alongside his role at ITV Studios, he co-founded the Creative AI Network, a growing community of more than 1,000 members exploring the future of AI-powered creativity and storytelling.