Yigit Dogan Celik is Chairperson and CEO of Merzigo, the global media technology company powering the next era of premium content distribution and monetisation. Since co-founding Merzigo in 2018, Yigit has helped major studios, broadcasters and rights holders transition to platform-native distribution models and unlock sustainable digital revenues at scale.

At a time when ad-supported digital video was still an emerging frontier, his conviction that it would reshape content consumption proved prescient. Today, Merzigo manages more than 6,000 digital channels, uploads over 7,000 unique videos to digital platforms every day, and stewards more than 8.5 million hours of premium IP on behalf of world-class partners across YouTube and Facebook, collectively reaching a global audience of hundreds of millions.

Backed by a global team of 500+ specialists, Merzigo sits at the forefront of the shift from traditional distribution to a platform-driven media landscape, with an integrated model spanning technology, content operations, localisation, rights management and monetisation.

Over the past 12 months, Yigit has led strategic partnerships with major global studios and distributors including Hearst Media Production Group, All3Media, Banijay Rights, Fremantle and ITV Studios. In late 2025, Merzigo also announced a $150 million investment programme for 2026 to enhance digital distribution infrastructure and accelerate growth across AVOD and social video platforms.

Yigit is recognised as a leading voice in global digital content distribution, platform-native monetisation and the AVOD economy, and has spoken at MIPCOM, NATPE and StreamTV Europe.