The Premier League has just announced Premier League Plus – a new DTC streaming service launching in Singapore next season. Which led us to ask: what would happen if they tried the same thing in the UK?

For this week’s episode, Lydia and I built financial models independently and then compared them live on the show.

• How many subscribers would they need?
• What’s a realistic price point?
• How much does advertising and sponsorship move the dial?
• And crucially – could a Premier League DTC service actually replace the £1.67 billion a year it currently earns from Sky Sports and TNT?

We also get into why Singapore matters as a test market, what bringing production in-house signals about the League’s longer-term ambitions, and whether any of this is actually about going DTC at all – or something else entirely.

Then, briefly, we pay tribute to two people stepping back from businesses they helped build into something extraordinary: Reed Hastings and Tim Cook.

As ever, feel free to reach out to me or Lydia on LinkedIn with any thoughts.

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00:00 – Introduction and Background of the Hosts

03:58 – The Premier League’s DTC Strategy in Singapore

07:59 – Understanding the Singapore Market for DTC

10:55 – Current UK Broadcast Deals and Their Impact

14:04 – Financial Models for DTC in the UK

19:58 – Challenges and Considerations for DTC Implementation

26:03 – Consumer Behaviour and Pricing in Football

29:13 – Financial Projections and Revenue Models

34:50 – Direct-to-Consumer Strategies in Sports Broadcasting

39:34 – Market Dynamics and Competitive Landscape

47:32 – Tribute to Industry Leaders: Reed Hastings and Tim Cook